Market Audit and Competition in Brazil - 3036 Words

Market Audit and Competitive Market Analysis Market Audit and Competitive Analysis Executive Summary The market audit and competitive analysis, gave us a prospective of the baby food industry in Brazil. There will be many challenges ChuChu will face when first entering the market. The biggest problem will be obtaining market share from the two major brands in Brazil Nestle (Gerber) and Danone (Danito). These two companies have had years of experience in the market as well as a well known brand image in the market. For this reason, Chuchu is prepared to innovate in many ways to gain brand recognition. First, we are partnered with one of the largest and most well-known food companies in Brazil. We discovered that Brazilians like to†¦show more content†¦Being a recognize company, with well-known brands will allow ChuChu to compete directly with the biggest baby food companies in Brazil while being able to use BRF’s distributions centers and partner retailers. In order to educate our audience, we will place â€Å"The Best for Your CHUCHU† kiosks around supermarke ts that provide parents with classes and information about organic food and the importance of the nutrients to their baby. We will have these educational bases throughout supermarkets and baby stores for around 2 months before we get our product out to the whole country. Resistance to our product might come from being a new brand as well as the word â€Å"organic.† If there is any resistance to the products, we will conduct surveys to know more about the customers that assisted to our classes and ask them for input on their point of view towards the product. . The Market The baby food industry in Brazil is highly competitive. Especially with brands from Nestle and Unilever that are the industry leaders. Since we will be joining ventures with BRF, we will have the competitive advantage of their distribution and supplier channels, as well as their brand image. The major cities such as Sao Paulo, Rio de Janeiro, Brasilia, Salvador, among other big cities that hold the majority of our target market, will be the cities we will enter at the beginning. Since these are metropolitan cities, transportation is advanced as well as easy to enter. Sao Paulo is located inShow MoreRelatedMarketing Analysis : Marketing Audit Essay1049 Words   |  5 Pageson Marketing Audit. As we all know, Marketing Audit is a systematic, critical and appraisal of the total marketing operation of the objectives and policies and the assumptions which underlie them as well as the methods, procedures, personnel and organization employed to implement the policies and achieve the objectives. It evaluates mainly three key areas i.e. external marketing environment, internal marketing environment, evaluation of current marketing strategy. The marketing audit is a fundamentalRead MoreHow Corruption Has Proven Detrimental Effect On Business And Economic Growth1534 Words   |  7 PagesWhile exchange based politics has existed in some form or another in most democracies for hundreds of years, this abuse of asymmetrical information is much more flagrant in Brazil. This abuse of power stems from two factors. The first being that the average voter cannot always monitor their representative, the second being that the interests of the politicians and the voters don’t always coincide (PubAuditsOutomce, 2). In accordance to the Bologna and Ross (Corruption entrepreneurship) study, theRead MoreAdvanced Biomedical Devices : Questions1529 Words   |  7 Pagesare ready to begin exporting to Europe as their products are already a success within their home market which has resulted in a 20% growth of the company due to a high demand for the Speedheal product. ABD also have competitive advantage over rivals as they have not been able to achieve the degree of miniaturisation of ABD s products. As management would prefer to deal with psychically close markets Europe would be attractive to them as there are many countries within this continent that have similarRead MoreCode Of Conduct Through Their Own Behavior1408 Words   |  6 Pagesto create in August of 2012; the U.S. Public Company Accounting Oversight Board (PCAOB). They published a new standard which focused deeply on communications with the audit committee. Their target and primary aim was to improve audit quality by emphasizing an ef fective two-way communication on matters of great importance to the audit and the financial statements (Sweeney, 2012). I have entailed a few of these matters below: †¢ Significant Risks †¢ Critical Accounting Estimates †¢ Difficult or contentiousRead MorePepsico Case Study1412 Words   |  6 Pages16, 1903. There have been many Pepsi variants produced over the years since 1903, including Diet Pepsi, Crystal Pepsi, Pepsi Twist, Pepsi Max, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Pepsi X (available in Finland and Brazil), Pepsi Next (available in Japan and South Korea), Pepsi Raw, Pepsi Retro in Mexico, Pepsi One, and Pepsi Ice Cucumber in Japan .Pepsi cola is situated is an Industry that is dominator by two Competitors Coca Cola and of course themselves. AlthoughRead MoreMandatory Auditor Of The New Rule1998 Words   |  8 Pagesissues, however the Competition Commission delayed the introduction of the new rule as it has a conflict with EU regulations. In fact, since the early 1970s, whether introduction of mandatory auditor rotation has sparked much debate. The favourer often used to vindicate mandatory auditor rotation rule is to enhance auditor independence, h ave a fresh view at the financial statement, boost the public’s perception of auditors’ independence and promote greater competition among audit firms. The supporterRead MorePepsico Case Study1418 Words   |  6 Pages16, 1903. There have been many Pepsi variants produced over the years since 1903, including Diet Pepsi, Crystal Pepsi, Pepsi Twist, Pepsi Max, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Pepsi X (available in Finland and Brazil), Pepsi Next (available in Japan and South Korea), Pepsi Raw, Pepsi Retro in Mexico, Pepsi One, and Pepsi Ice Cucumber in Japan .Pepsi cola is situated is an Industry that is dominator by two Competitors Coca Cola and of course themselves. AlthoughRead MoreAnalysis On Current Phase And Opportunities Of Red Bull Company1252 Words   |  6 PagesMARKETING AUDIT This phase provides analysis on current phase and opportunities of Red Bull using Situation analysis and SWOT analysis (see appendix 2). Authoritative writers like Kotler (1977), define marketing audit as an instrument to judge an organization’s overall commitment to a market orientation. Marketing audit helps in increasing the profitability of the company (Kotler, 1999). INTERNAL ANALYSIS i. The Company The organization s inside investigation manages the organization sRead MoreStaples Case Study1732 Words   |  7 Pagesstrive to be a good corporate citizen (8) while maximizing shareholder value. 1. Customers 2. Products or services 3. Markets 4. Technology 5. Concern for survival, growth, and profitability 6. Philosophy 7. Self-concept 8. Concern for public image 9. Concern for employee D. External Audit Opportunities 1. Office supply sales to increase 5% as the economy improves. 2. Office products industry sales expected to increaseRead MoreAdidas : Products And Services1665 Words   |  7 PagesProducts and Services Adidas is in the business to create sporting merchandise and promote a sporting lifestyle. In 1990, Adidas split its brand into three classifications, each with a different emphasis. This was a technique of sectioning the market and aiming at potential customers with a variety of different hobbies. The three groups include: Adidas performance, Adidas Originals, and Style Essentials. Adidas has over 2,400 stores worldwide. Environmental Analysis In the 2000s, when a lot of

Social Networking Tool For Facebook - 1801 Words

Facebook is a free, widely used social networking tool that allows anyone to craft an online profile and use it to connect with others (Rouse, 2014). On Facebook, businesses currently have many options to choose from to promote their business. One example is by using external ads that send users to the domain of your choosing for a fee—considered the â€Å"classic† ad (Marrs, 2013) but users can also create an online identity for their business that they can then use to interact with customers on a closer, more human level—especially when users hit that precious â€Å"like† button (Marrs, 2013). When choosing the classic route, users have access to a great deal of valuable tools and information such as targeted advertisement, the ability to set budgets for their ads as well as performance tools that let the company how the ads are working for them (Marrs, 2013). A similar tool is Facebook’s â€Å"sponsored posts† which allows companies to pa y a fee in exchange for Facebook showing their post to a chosen audience (Marrs, 2013). Another way that helps many businesses find success is by hosting contests on their Facebook pages that offer incentives to users who â€Å"like† or â€Å"share† their posts—inadvertently driving traffic to the company’s page, helping them gain exposure (Marrs, 2013). Finally, the newest and most exciting ways that Facebook is helping new businesses are through Facebook Open Graph and Facebook Exchange (FBX) (Marrs, 2013). Facebook Open Graph allows businesses to connectShow MoreRelatedAnalysis Of Theodor Adornos Theories On Power1219 Words   |  5 PagesSocial networking sites, such as Facebook are useful tools, that gives capital to users; while simultaneously being timewasters that create a false sense of empowerment for the users. 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Pregnancy And Childbirth, The 1800 s Vs. Now - 932 Words

Robin Yates’s paper, â€Å"Pregnancy and Childbirth, The 1800’s vs. Now: What to Expect When You’re Not Expecting,† was filled with many clear points on the advancement of labor and medicine since the 1800s. This essay was filled with interesting and grabbing facts; however, the structure of the essay needs more support. The first sentence of this essay was grabbing, â€Å"Blood everywhere, screaming and yelling, is this a battlefield?† (Yates 1). It was an excellent choice to start this essay off with a question because it immediately causes the reader to think and become more engaged in the paper. The thesis statement is clear, â€Å" A women’s experience through pregnancy and childbirth was extremely different in the nineteenth century compared to now.† Yates did address her talking points at the end of her introduction, but they weren’t necessarily in correct order. The first two paragraphs address birth control, not reasons for getting pregnant. Yates argues that childbirth in the nineteenth century was very different to what women experience today. This can be debatable because overall, it’s the same process and act. Yates argues that it was very different in the nineteenth century. I think this could be an argument but she should add more to it in order to make it a more controversial argument. The organization of this paper was not always clear throughout. The author’s talking points were out of order, which was where my confusion started. It continued when not all the talkingShow MoreRelated The Shift in Abortion Policy in the 1800s Essay5421 Words   |  22 PagesShift in Abortion Policy in the 1800s In 1800 no jurisdiction in the United Sates had enacted any statutes whatsoever on the subject of abortion... Yet by 1900 virtually every jurisdiction in the United States had laws upon its books that proscribed the practice sharply and declared most abortions to be criminal offenses (Mohr p. VII). 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Contract Dispute Case Study

Question: Write aboout theContract Dispute Case Study. Answer: Introduction The primary purpose of the law of contract is to oversee that people keep the promises that they make to each other. The law recognizes that when two persons enter into an agreement, the have an implied duty to act in good faith. The failure of one party to perform its obligation will resort to damages on the side of the other party. And since neither the court nor the law forces people to create agreements, the law must come when any of the parties invites it for two reasons. It either comes to force the breaching party to fulfill its promises or to make the other party compensate the innocent party the losses it underwent due to the breach. This paper will be an examination of the application of contract law using a case between of Hopwood Investments Ltd and GastroFood Ltd. Case Study: Hopwood Investments Ltd and GastroFood Ltd In the first place, this paper would To start, the law of contract requires that a valid agreement to have an offer to coming from the offeror. From that point, it also requires that the offeree respond with acceptance. An offer establishes three components. The common law directs that the offeror should confirm its full intention to making an agreement. Additionally, the offeror must communicate the offer to the offeree, plus the offer should maintain lawful consideration.[1] In simple, the offeror has to exert a degree of earnest and sensible purpose to a legitimate offer. The main method of determining the intention to whether the offeror had the intention to create an offer is basing the situation in a reasonable man's perspective, given all the ground that the offeror would have. For this reason, the offeror would create an invalid offer when acting on his/her anger, excitement or duress while creating the offer.[2] For example, the alleged offer "I'll pay them a $1 million" was not an offer but a statement of excitement that the defendant said.[3] In this case, the defendant was an attorney in a capital murder trial. In a heated interview, the defendant (lawyer) stated that he would give $1 million to anyone who can challenge him by providing the facts that his client accused was the one who had committed the murder. The plaintiff took the challenge and decided to claim the $1 million from the defendant. Another rule for an offer is that it should have a lawful consideration. Consideration was explained as; Some right, interest, profit, or benefit accruing to the one party, or some forbearance, detriment, loss, or responsibility, given, suffered or undertaken by the other. "[4] Another explanation of consideration is the "price that one to a contract pays for the promise or the performance of the other party."[5] In analyzing the case for Hopwood Investments Ltd and GastroFood Ltd, its well clear that the statement "Can offer latest 'Speedy Rice Cookers' at $100 each" was a valid offer with both intention and consideration. After an offeror presents its offer to the offeree, the offeree should reply with an acceptance to create a valid agreement. Like an offer, a valid acceptance requires some elements. These are the willingness to accept, and it should be unconditional.[6] In addition, the law of contract states that acceptance must be definite or unequivocal. Plus, the offeree needs to communicate its assent to the offeror. If the offeree replies with a condition, the condition terminates the offer through a counter-offer. The effects of a counter-offer were explained as; At common law, the mirror image rule requires that the offerees acceptance match the offerors offer exactly. In other words, the terms of the acceptance must mirror those of the offer. If the acceptance materially changes or adds to the terms of the original offer, it will be considered not an acceptance but a counteroffer which, of course, need not be accepted. The original offeror can, however, accept the terms of the counteroffer and create a valid contract.[7] Following this explanation, Hopwood Investments Ltd terminated the offer through a counter offer by stating that, "Will have fifty. Need delivery by November 1, 2015." On the other hand, this came back to GastroFood Ltd as an offer which it could choose to accept or reject. Like explained above, the reply form GastroFood saying "thank you for your email which is receiving our attention" was a reply from Hopwood Investments Ltd terminated the offer counter offer "Will have fifty. Need delivery by November 1, 2015." This construes that GastroFood accepted the offer, and this resulted to a conclusion of their agreement. Now, it was upon each party to perform its obligation in good faith. GastroFood was to deliver by the stated date, and Hopwood was to pay $50 on delivery. However, before the date of delivery, Hopwood decided to forfeit its obligation. Its a good point to know that parties are not allowed to back from the deal after making a contract. In simple terms, the execution expected of the parties acting under contract os sales involves the obligations that each party owes under their terms as asserted in the contract.[8] This means that both companies were supposed to carry out their obligation. However, Hopwood called GastroFoods and clearly communicated that it was not willing to perform its part. When one party backs from the sale of goods deal, it leads to an anticipatory breach of repudiation. An anticipatory repudiation is the cancellation of one party's performance just sometimes before the actual performance occurs. It may occur expressly when that party communicates of the annulment to the innocent party informing it that it's impossible to perform as per the agreement. If this anticipatory repudiation causes the innocent party some d amages, that party can elect the following actions. For one, it can choose to wait and hope that the breaching party may change its mind and execute the performance. Secondly, it may opt to end the contract and claim for damages.[9] This explanation clarifies the fact that GastroFood can end the contract and Sue for anticipatory damages. To clarify, a mirror case to GastroFoods situation was ruled in Hochster v De la Tour.[10] In this case, the defendant had an agreement with the claimant for a service of a courierThe claimant was to begin work on June 1st, 1852. After the contract, the respondent wrote to the plaintiff on May 11th asserting that he didn't require the assistance of the plaintiff. Also, he refused to repay the compensation. Subsequently, the claimant obtained another contract, but he could not start working until the July 4th of that year. Appropriately, the plaintiff filed a suit against the defendant on May 22nd for a breach of their contract. On the other hand, the defendant refused breach claiming that it was just 22nd May and yet the contract was commencing June 1st. However, the court ruled that the claimant need not wait since the defendant had already communicated that he wouldn't perform . Similarly, Gastrofood can decide to take action against Hopwood for a breach of contract. Notably, Gastro cannot ask the court to force Hopwood to accept the rice cooker. That would be an equitable remedy for specific performance. This remedy is not available when damages are an adequate remedy.[11] Conclusion The law of contract enforceable peoples agreement to make sure that they perform as they had agreed. When one party fails, the law will always come in either to enforce the agreement, or to issue damages for the breach. Therefore, it is paramount that people should enter into the agreements that they are sure they would perform. This paper was a study for formation of agreement and their breach. Biography Goldman, Arnold J, and William D Sigismond. 2013. Business Law. 9th ed. Mason, OH: South-Western Cengage Learning. Pg 140 Roger LeRoy Miller.,2013. Essentials Of The Legal Environment, 4th ed. [. Mason, Ohio [u.a:]:Cengage Learning Mann, Richard A., and Barry S. Roberts. 2015. Essentials Of Business Law And The Legal Environment. 11th ed. Cengage Learning. Miller, R. and Jentz, G. 2010. Business law today. 9th ed. Mason, Ohio [u.a.]: South-Western Cengage Learning. Meiners, R.E., Ringleb A.H., Frances L., Edwards F.E.,2016. Legal environment of business. 13th ed. [. Mason, Ohio [u.a.]: Cengage Learning. Cases Currie v Misa(1875) LR 10 Ex 153 Dunlop Pneumatic Tyre Co Ltd v Selfridge Co Ltd[1915] UKHL 1 Hochster v De la Tour (1853) 2 E B 678 Kolodziej v. Mason, 774 F.3d 736 (11th Cir. 2014).