Thursday, May 14, 2020

Social Networking Tool For Facebook - 1801 Words

Facebook is a free, widely used social networking tool that allows anyone to craft an online profile and use it to connect with others (Rouse, 2014). On Facebook, businesses currently have many options to choose from to promote their business. One example is by using external ads that send users to the domain of your choosing for a fee—considered the â€Å"classic† ad (Marrs, 2013) but users can also create an online identity for their business that they can then use to interact with customers on a closer, more human level—especially when users hit that precious â€Å"like† button (Marrs, 2013). When choosing the classic route, users have access to a great deal of valuable tools and information such as targeted advertisement, the ability to set budgets for their ads as well as performance tools that let the company how the ads are working for them (Marrs, 2013). A similar tool is Facebook’s â€Å"sponsored posts† which allows companies to pa y a fee in exchange for Facebook showing their post to a chosen audience (Marrs, 2013). Another way that helps many businesses find success is by hosting contests on their Facebook pages that offer incentives to users who â€Å"like† or â€Å"share† their posts—inadvertently driving traffic to the company’s page, helping them gain exposure (Marrs, 2013). Finally, the newest and most exciting ways that Facebook is helping new businesses are through Facebook Open Graph and Facebook Exchange (FBX) (Marrs, 2013). Facebook Open Graph allows businesses to connectShow MoreRelatedAnalysis Of Theodor Adornos Theories On Power1219 Words   |  5 PagesSocial networking sites, such as Facebook are useful tools, that gives capital to users; while simultaneously being timewasters that create a false sense of empowerment for the users. I will prove this by examining Kristy Young s study, Social Ties, Social Networking and the Facebook Experience, Hanna Krasnova s study, Envy on Facebook: A hidden threat to users life satisfaction?, connecting them with the concepts of Cognitive Dissonance and the not me syndrome. I will also, explore howRead MoreTaking a Look at Facebook715 Words   |  3 PagesFacebook An online social networking application which is used by over five hundred million users, used for communicating, surfing for friends online and killing boredom. Facebook is an application specifically designed for College students to communicate between each other but is now open to anyone above the age of thirteen. Facebook is the new face of the 21st Century. 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