Market Audit and Competition in Brazil - 3036 Words

Market Audit and Competitive Market Analysis Market Audit and Competitive Analysis Executive Summary The market audit and competitive analysis, gave us a prospective of the baby food industry in Brazil. There will be many challenges ChuChu will face when first entering the market. The biggest problem will be obtaining market share from the two major brands in Brazil Nestle (Gerber) and Danone (Danito). These two companies have had years of experience in the market as well as a well known brand image in the market. For this reason, Chuchu is prepared to innovate in many ways to gain brand recognition. First, we are partnered with one of the largest and most well-known food companies in Brazil. We discovered that Brazilians like to†¦show more content†¦Being a recognize company, with well-known brands will allow ChuChu to compete directly with the biggest baby food companies in Brazil while being able to use BRF’s distributions centers and partner retailers. In order to educate our audience, we will place â€Å"The Best for Your CHUCHU† kiosks around supermarke ts that provide parents with classes and information about organic food and the importance of the nutrients to their baby. We will have these educational bases throughout supermarkets and baby stores for around 2 months before we get our product out to the whole country. Resistance to our product might come from being a new brand as well as the word â€Å"organic.† If there is any resistance to the products, we will conduct surveys to know more about the customers that assisted to our classes and ask them for input on their point of view towards the product. . The Market The baby food industry in Brazil is highly competitive. Especially with brands from Nestle and Unilever that are the industry leaders. Since we will be joining ventures with BRF, we will have the competitive advantage of their distribution and supplier channels, as well as their brand image. The major cities such as Sao Paulo, Rio de Janeiro, Brasilia, Salvador, among other big cities that hold the majority of our target market, will be the cities we will enter at the beginning. Since these are metropolitan cities, transportation is advanced as well as easy to enter. Sao Paulo is located inShow MoreRelatedMarketing Analysis : Marketing Audit Essay1049 Words   |  5 Pageson Marketing Audit. As we all know, Marketing Audit is a systematic, critical and appraisal of the total marketing operation of the objectives and policies and the assumptions which underlie them as well as the methods, procedures, personnel and organization employed to implement the policies and achieve the objectives. It evaluates mainly three key areas i.e. external marketing environment, internal marketing environment, evaluation of current marketing strategy. The marketing audit is a fundamentalRead MoreHow Corruption Has Proven Detrimental Effect On Business And Economic Growth1534 Words   |  7 PagesWhile exchange based politics has existed in some form or another in most democracies for hundreds of years, this abuse of asymmetrical information is much more flagrant in Brazil. This abuse of power stems from two factors. The first being that the average voter cannot always monitor their representative, the second being that the interests of the politicians and the voters don’t always coincide (PubAuditsOutomce, 2). In accordance to the Bologna and Ross (Corruption entrepreneurship) study, theRead MoreAdvanced Biomedical Devices : Questions1529 Words   |  7 Pagesare ready to begin exporting to Europe as their products are already a success within their home market which has resulted in a 20% growth of the company due to a high demand for the Speedheal product. ABD also have competitive advantage over rivals as they have not been able to achieve the degree of miniaturisation of ABD s products. As management would prefer to deal with psychically close markets Europe would be attractive to them as there are many countries within this continent that have similarRead MoreCode Of Conduct Through Their Own Behavior1408 Words   |  6 Pagesto create in August of 2012; the U.S. Public Company Accounting Oversight Board (PCAOB). They published a new standard which focused deeply on communications with the audit committee. Their target and primary aim was to improve audit quality by emphasizing an ef fective two-way communication on matters of great importance to the audit and the financial statements (Sweeney, 2012). I have entailed a few of these matters below: †¢ Significant Risks †¢ Critical Accounting Estimates †¢ Difficult or contentiousRead MorePepsico Case Study1412 Words   |  6 Pages16, 1903. There have been many Pepsi variants produced over the years since 1903, including Diet Pepsi, Crystal Pepsi, Pepsi Twist, Pepsi Max, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Pepsi X (available in Finland and Brazil), Pepsi Next (available in Japan and South Korea), Pepsi Raw, Pepsi Retro in Mexico, Pepsi One, and Pepsi Ice Cucumber in Japan .Pepsi cola is situated is an Industry that is dominator by two Competitors Coca Cola and of course themselves. AlthoughRead MoreMandatory Auditor Of The New Rule1998 Words   |  8 Pagesissues, however the Competition Commission delayed the introduction of the new rule as it has a conflict with EU regulations. In fact, since the early 1970s, whether introduction of mandatory auditor rotation has sparked much debate. The favourer often used to vindicate mandatory auditor rotation rule is to enhance auditor independence, h ave a fresh view at the financial statement, boost the public’s perception of auditors’ independence and promote greater competition among audit firms. The supporterRead MorePepsico Case Study1418 Words   |  6 Pages16, 1903. There have been many Pepsi variants produced over the years since 1903, including Diet Pepsi, Crystal Pepsi, Pepsi Twist, Pepsi Max, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Pepsi X (available in Finland and Brazil), Pepsi Next (available in Japan and South Korea), Pepsi Raw, Pepsi Retro in Mexico, Pepsi One, and Pepsi Ice Cucumber in Japan .Pepsi cola is situated is an Industry that is dominator by two Competitors Coca Cola and of course themselves. AlthoughRead MoreAnalysis On Current Phase And Opportunities Of Red Bull Company1252 Words   |  6 PagesMARKETING AUDIT This phase provides analysis on current phase and opportunities of Red Bull using Situation analysis and SWOT analysis (see appendix 2). Authoritative writers like Kotler (1977), define marketing audit as an instrument to judge an organization’s overall commitment to a market orientation. Marketing audit helps in increasing the profitability of the company (Kotler, 1999). INTERNAL ANALYSIS i. The Company The organization s inside investigation manages the organization sRead MoreStaples Case Study1732 Words   |  7 Pagesstrive to be a good corporate citizen (8) while maximizing shareholder value. 1. Customers 2. Products or services 3. Markets 4. Technology 5. Concern for survival, growth, and profitability 6. Philosophy 7. Self-concept 8. Concern for public image 9. Concern for employee D. External Audit Opportunities 1. Office supply sales to increase 5% as the economy improves. 2. Office products industry sales expected to increaseRead MoreAdidas : Products And Services1665 Words   |  7 PagesProducts and Services Adidas is in the business to create sporting merchandise and promote a sporting lifestyle. In 1990, Adidas split its brand into three classifications, each with a different emphasis. This was a technique of sectioning the market and aiming at potential customers with a variety of different hobbies. The three groups include: Adidas performance, Adidas Originals, and Style Essentials. Adidas has over 2,400 stores worldwide. Environmental Analysis In the 2000s, when a lot of